PRIVACY POLICY
(Personal Data Protection Policy)
1. GENERAL INFORMATION
This Privacy Policy aims to inform you how ARSWEB Ltd. processes, stores, and protects users' personal data in accordance with Regulation (EU) 2016/679 (GDPR) and applicable Bulgarian legislation.
2. DATA CONTROLLER DETAILS
- Company name: ARSWEB Ltd.
- UIC: 207547700
- Registered office and management address: Bulgaria, Sofia 1000, Triaditsa district, 19 Lavele St., floor 3
- Email: [email protected]
- Phone: +359 88 505 7893
- Managing director: Vuich Sead
- ARSWEB Ltd. acts as a personal data controller within the meaning of GDPR.
3. WHAT PERSONAL DATA WE PROCESS
Depending on how you use our website, we may process the following categories of personal data:
3.1 Data voluntarily provided by you
- First and last name
- Email address
- Phone number
- Content of messages sent through contact forms or email
3.2 Automatically collected data
- IP address
- Browser and device type
- Operating system
- Website visit and behavior data
- Cookies and similar technologies
4. PURPOSES OF PROCESSING
We process personal data for the following purposes:
- Responding to inquiries and communicating with clients
- Providing digital services (web development, marketing, SaaS solutions)
- Improving website functionality and user experience
- Traffic and marketing performance analysis
- Compliance with legal obligations
5. LEGAL BASIS FOR PROCESSING
Personal data processing is carried out on one or more of the following grounds:
- Explicit consent (Art. 6(1)(a) GDPR)
- Performance of a contract or pre-contractual relations
- Legal obligation
- Legitimate interest of the controller
6. USE OF COOKIES
The website uses cookies to improve its performance.
6.1 Google Analytics 4 (GA4)
We use Google Analytics 4, provided by Google LLC, to analyze traffic and user behavior. Data is collected in anonymized form and may be transferred outside the EU under standard contractual clauses.
6.2 Meta (Facebook) Pixel
We use Meta Pixel to analyze and optimize advertising campaigns on Facebook and Instagram. Meta may process data such as IP address and on-site behavior.
Users can manage or refuse cookies through browser settings or via the website's cookie banner.
7. RETENTION PERIOD
Personal data is stored only for the period necessary to achieve the purposes for which it was collected, or as required by law.
8. SHARING OF PERSONAL DATA
We do not sell personal data. Data may be shared only with:
- Analytics and marketing service providers (Google, Meta)
- Hosting and IT partners
- Public authorities where legally required
9. DATA SUBJECT RIGHTS
You have the following rights:
- Right of access to your personal data
- Right to rectification
- Right to erasure ("right to be forgotten")
- Right to restriction of processing
- Right to data portability
- Right to object
- Right to withdraw consent at any time
To exercise your rights, you can contact us at: [email protected]
10. DATA SECURITY
ARSWEB Ltd. applies appropriate technical and organizational measures to protect personal data against loss, unauthorized access, or misuse.
11. COMPLAINTS
If you believe your rights have been violated, you may file a complaint with the Commission for Personal Data Protection (CPDP): www.cpdp.bg
12. POLICY CHANGES
We reserve the right to update this Privacy Policy. Any changes will be published on this page.